Fractional GTM Leadership

Fix your GTM.
Build a predictable revenue engine.
Without hiring a full-time CRO.

Senior GTM leadership that builds, not just advises — for founders who need someone in the trenches, not another strategy deck.

Get Your Free GTM Diagnostic How I Work
If any of this sounds familiar, you're in the right place.
Pipeline is unpredictable month to month — you never quite know where next quarter is coming from.
You're still closing everything yourself — founder-led sales got you here but it can't scale.
You've hired sales reps but performance is inconsistent — and you're not sure if it's the people or the process.
There's no repeatable sales process — every deal gets handled differently and nothing compounds.
Marketing and sales aren't aligned — leads come in but the pipeline doesn't convert the way it should.

You don't need a consultant who tells you what to do. You need someone who's been here before and will build it with you.

Who I Serve

Built for early-stage B2B founders.

I do my best work at the stage where things are messy, the stakes are high, and you need someone who can figure it out — not just advise on it.

B2B SaaS & recurring revenue companies between $0–10M ARR
5–50 person teams where the founder is still too involved in sales
Seed to Series B — the stage where GTM foundations determine everything
Companies that have tried hiring but the sales motion still isn't working
Founders who want a builder — someone in the trenches, not on the whiteboard
Why It Works

25+ years. Every stage.
$0 to $350M+.

So I know exactly where your GTM is breaking — and what actually fixes it.

The Track Record

I've built revenue organizations from scratch at pre-revenue startups and scaled them to hundreds of millions. Grown teams from 3 reps to 75+. Taken companies from $1M to $40M, $6M to $60M, $5M to $150M. Every stage. Every motion. I've done it — not advised on it.

The Difference

I'm still selling. Still building pipeline. Still closing deals. When I work with you, you're not getting someone who used to do this — you're getting someone actively in the market, who knows what buyers respond to right now, and who uses AI the same way I'll teach your team to.

$0→$350M+
Revenue Built
25+
Years Operating
75+
Person Teams Built
Pre-Rev→IPO
Every Stage Covered
B2B SaaS
Fintech · Data · AI
How I Work

Three steps. Clear journey.
No retainers for the sake of retainers.

Every engagement starts with fast clarity on what's broken. You decide what comes next.

Step 1
Diagnose
GTM Audit · 2–3 Weeks

Fast clarity, low risk. A deep diagnostic of your entire commercial motion — ICP, pipeline, process, team, and technology. You get a clear picture of what's working, what's broken, and exactly what to fix first.

ICP & market clarity assessment Pipeline & revenue health review Sales process evaluation Prioritized action plan
Step 2
Fix
Revenue System Build · 30–90 Days

Hands-on rebuild. We don't just identify the problems — we build the solutions together. A repeatable, AI-augmented GTM motion designed for your stage, your market, and your team.

Repeatable sales process built AI-native workflows implemented Team enablement & playbooks Pipeline & forecast infrastructure
Step 3
Lead
Fractional CRO · Ongoing

Full execution ownership. Senior revenue leadership embedded in your team — leading from the front, building and iterating, without the full-time executive cost.

Weekly leadership & execution Hiring & team development Board & investor reporting Continuous GTM iteration
AI & GTM

The AI advantage
your competitors don't have yet.

Every engagement I run is AI-augmented — which means faster diagnosis, sharper strategy, and execution at a pace that wasn't possible even two years ago.

This isn't about selling you AI tools. It's about using AI to give you the speed and intelligence of a full GTM team, at a fraction of the cost.

"You get faster pipeline diagnosis, clearer forecasting, and fewer missed deals — because decisions are based on live signals, not guesswork. AI is the mechanism. Results are the point."

I'm a practitioner first. Every AI capability I deploy has been tested in live commercial environments. I don't recommend tools I haven't run myself — and I don't hand you a stack without the expertise to operate it.

Market Intelligence
Real-time competitive signals and buyer intent — strategy decisions grounded in current reality.
Sales Workflow Automation
AI-native workflows that eliminate manual work and let your team focus on selling.
Pipeline & Forecasting
AI-assisted pipeline scoring and scenario modeling so you always know where you stand.
GTM Diagnostic Tool
Proprietary AI diagnostic that surfaces your biggest revenue bottlenecks in minutes.
Free GTM Diagnostic

Get clarity on what's breaking your GTM in 4 minutes.

Answer 14 questions. Get a personalized GTM scorecard that identifies your biggest bottlenecks — and what to fix first. Free. No sales pitch.

Takes 4 minutes
AI-powered analysis
Instant results
100% free
Get My Free Diagnostic Or book a call
Let's Talk

Ready to build something that actually works?

Tell me where you are and what's not working. I'll tell you honestly whether I can help — and what that would look like.
✦

Got it.
I'll be back to you within one business day.